Test before you trust.
Every block is instrumented for A/B testing out of the box. Run variants with Shopify's native tools, Optimizely, or your in-house stack — without writing tracking code.
The engine under your blocks.
A/B Testing Ready means every block emits the right events for any experimentation platform. View, interact, convert — labelled with block type, variant ID, and cart context. Plug into Shopify's native A/B tooling, Optimizely, GrowthBook, or your custom stack. Run a trust-badge variant against control, a shipping-bar threshold test, a price-anchored upsell — all without instrumenting yourself.
Three steps. Zero code.
Pick your testing platform
Shopify A/B (native), Optimizely, GrowthBook, VWO — all supported via standard events.
Create variants
Duplicate a block, change copy/style/threshold, mark as variant. We handle the cohort assignment.
Read the data
Results land in your testing platform's dashboard. We don't shadow-store data — your stack is the source of truth.
Where it earns its keep.
Trust badge wording
“Secure payment” vs “Stripe-secured checkout” — surface which converts better in your category.
Free shipping threshold
$50 vs $75 threshold — measure AOV impact vs conversion drop. Pick the optimum for your margin.
Upsell placement
Upsell above pay vs below pay. The difference is bigger than most teams assume.
Common questions.
Something else we missed? Our support team replies within a day.
Ask support-
Do I need a separate experimentation tool?
Shopify's native A/B testing is the simplest path. We support it natively. For advanced needs, plug into Optimizely or similar.
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How fast can I get statistically significant results?
Depends on your traffic. A high-traffic Plus store sees significance in 7–14 days on most tests.
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Will A/B testing slow my checkout down?
No. Cohort assignment happens server-side; tests don't add render-blocking JS.
Pairs well with these.
Conditional Visibility
31 condition types — cart contents, customer state, geo, time, traffic source. Show a block only when it belongs. Hide it when it doesn't.
See the feature Platform featureCheckout Rules
Trigger any action at checkout from any cart state — subtotal, tags, line items, country, customer segment. No flow tools, no third-party automation.
See the feature Platform featurePre-Built Templates
Thirteen ready-made templates — trust-heavy, B2B, subscription, international, holiday, more. Pick one, customise the brand details, ship the same day.
See the featureTurn on A/B Testing Ready in your next checkout.
Every platform feature is included on the 3-day trial. No credit card. No developer required.