Way better
Conversion lift on upsell vs post-purchase flow
shinie
Shopify Plus · Germany · DTC
Upsell at checkout outperformed their post-purchase upsell.
DTC merchant testing the at-checkout upsell flow against their previous post-purchase upsell. Saw substantial conversion lift in week one without changing any other variable.
At a glance
Conv lift
Way better
vs post-purchase upsell
Country
Germany
EU DTC merchant
Setup
Straightforward
No code, no theme edits
Support
Under 1 day
Response time
The problem
What wasn't working.
Post-purchase upsell underperforming
shinie was running a post-purchase upsell flow — after checkout completion, customers were shown a one-click upsell offer. Conversion on these post-purchase offers was 3-5%, in line with industry averages but underwhelming for the team. They suspected the timing (after commitment) was wrong.
The solution
What we shipped.
At-checkout upsell with Coupon List
We installed the Checkout Upsell block configured with tag-based recommendations, paired with the Available Coupons block surfacing relevant discount codes inline. The upsell appeared during the checkout flow, before the pay button, giving customers the option to add to cart in one tap.
Blocks deployed
Checkout UpsellCoupon List
The results
What changed.
Straightforward
Setup completed without dev help
AOV up
Average order value lifted on upsell-tagged orders
Solid
Price-to-value ratio confirmed by team
Does what it promises. Setup was straightforward, didn't need to mess around with code. The upsell flow at checkout actually converts way better than what we had before. Support replied within a day. Solid app for the price.
shinie team
App Store review · May 27, 2026
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Connected to
What shinie actually ran.
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Blocks they deployed
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